NEW YORK The bad news for traditional local advertising markets just keeps coming. A new forecast from BIA and The Kelsey Group calls for local spending to contract through 2013. According to the forecast, only the local interactive segment will grow.
Between 2008 and 2013, local ad spending will decline at a 1.4 percent compound annual rate to $144.4 billion. In contrast, the share of interactive ad spending will more than double from 9 percent in 2008 to 22.2
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