Here's proof that the gulf between social media buzz and viewer interest can be considerable: Was there ever a more-tweeted made-for-TV movie than Lifetime's Liz & Dick? It was trending on Twitter all night, and yet when the dust settled, the women's network laid claim to 3.5 million viewers—not a bad number by any stretch, but not exactly a record setter and kind of a letdown by event television standards, even within the A+E Networks group.
Sister net A&E nabbed some 14.3 million total viewers earlier this year with the final episode of its miniseries Hatfields & McCoys; the first installment nabbed more than 13 million.
Among demo viewers (that's 18-49 year olds), the network averaged 1.3 million pairs of eyeballs, with 1.1 million of those belonging to women. A total of 6.5 million people watched the recently rebranded network's remake of Steel Magnolias with Queen Latifah earlier this year, with 2.4 million of them women 18-49. It was a less yakked-about property, but it looks like Lindsay Lohan may not be enough to sell even a TV movie.