Listening to Beyoncé? Facebook Has an Ad for You

The fine line between social sharing and eavesdropping

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You've long suspected that Facebook was listening to you—now we know it definitely will be. With your permission, of course. The social network appears to be preparing to serve ads to users based on a Shazam-style feature that picks up via the microphones on devices with Facebook's app installed—watching Breaking Bad? Check out this ad for the new drama on AMC. Listening to OutKast? Try Ludacris.

"You can imagine how it could be helpful if you posted you were listening to a Beyoncé song and then we show you an ad for an upcoming Beyoncé concert," a Facebook spokeswoman told Adweek.

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