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For the first time in two decades, Lifetime is getting back into the live sports business.
Beginning in April, the network will become the exclusive U.S. TV home to the National Women’s Soccer League (NWSL), as well as an official league sponsor. It’s part of a three-year deal in which A+E Networks will take an equity stake in the professional women’s soccer league.
NWSL and A+E Networks will launch NWSL Media, which will oversee all of the league’s global broadcast and sponsorship rights, as well as manage its digital assets.
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