Let It Bleed: UFC Is Big Business for Fox

Network sells out sixth MMA card, doubles up on clients

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The Ultimate Fighting Championship has gone mainstream, and the proof is in the ad inventory.

On the eve of Fox’s sixth live UFC showcase, the network is completely sold out for the duration of its two-hour broadcast. And according to Peter Vesey, vp, ad sales, Fox Sports Media Group, the broadcaster has literally doubled down on advertising partners, now boasting 16 national clients for Saturday night’s UFC card.

UFC newcomers include representatives from key categories, including beverages (Coca-Cola), insurance (Geico), automotive (Chrysler) and telecom/media (DirecTV).

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