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Apple TV is going to be the only way to watch HBO's cord-cutter-friendly streaming service, at least when the service launches.
HBO Now will debut at the beginning of April, according to network CEO Richard Plepler, who spoke at Apple's press conference this morning in San Francisco, and will play exclusively on Apple hardware.
"All you need to get HBO Now is a broadband connection and an Apple device," Plepler told the audience. "We couldn't be prouder that Apple is our exclusive partner at launch."
The service will debut for "$14.99
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