Large Tune-in for the Presidential Address

THE PROGRAMMING INSIDER

Tuesday, February 10, 2009

 
Prime-Time Metered Market Monday Ratings:

CBS Wins; Large Tune-In for the Presidential Address

 
Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:

Prime-Time Programming Options

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:

That’s An Odd Name

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Prime-Time Metered Market Monday Ratings:

CBS Wins; Large Tune-In for the Presidential Address

 
Monday 2/09/09
 

              HH
          Rtg/Shr

CBS    8.1/13
ABC   7.0/10
NBC   5.9/ 9
Fox     5.1/ 8
CW    1.2/ 2
 
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-Percent Change From the Year-Ago Evening (Monday, Feb. 11, 2008):

ABC: +49, CBS: +33, Fox: – 4, NBC: -13, CW: -20

 
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET (if there are no further delays). Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, Feb. 9, 2009.   

 
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-Yesterday’s Winners:

Two and a Half Men (CBS), The Big Bang Theory (CBS), The Bachelor (ABC), CSI: Miami (CBS)

 

…and President Obama’s News Conference, which totaled a hefty (and approximate) 25.2 rating/38 share in the overnights for the four networks from 8-9 p.m.

 
-Fading Fast:
Heroes (NBC), Medium (NBC)
 
———-
 
-Ratings Breakdown:

It was an atypical night of programming in the Monday 8 p.m. hour, with President Obama’s Address (plus any after analyses) performing as follows in the overnights:

 

President Obama Press Conference – Monday 8-9 p.m.:

ABC: 7.5/11
NBC: 7.4/11
CBS: 6.4/10
Fox:  3.9/ 6
 

Combined, that was a hefty 25.2 rating/38 share in the 8 p.m. hour. Keep in mind, of course, that results for any live news event are always approximate.

 

Capping off the 8 p.m. hour was a repeat of the CW’s Gossip Girl at a 1.4/ 2. 

 

CBS moved into the 9-10 p.m. overnight winner’s circle with its combination of Two and a Half Men (9.5/14 — top-rated show of the evening) and a 9:30 p.m. edition of The Big Bang Theory (series high 8.3/12). Retention of 87 percent for The Big Bang Theory out of Two and a Half Men was considerably better than former occupants Worst Week, Rules of Engagement and The New Adventures of Old Christine. Way to go, BBT!

 

Second in the 9 p.m. hour was the first half of another two-hour edition of ABC’s The Bachelor (6.7/10), which is enjoying its highest rated season in several years, followed by Fox’s 24 (6.1/ 9), NBC’s fading Heroes (5.1/ 7), and a repeat of One Tree Hill on the CW (1.0/ 1). 

 

CBS’ veteran CSI: Miami won the 10 p.m. hour, with a 9.1/15. Next was the second half of ABC’s The Bachelor (6.9/11), followed by NBC’s Medium at a 5.4/ 9. Overall, The Bachelor averaged a 6.8/10 in the overnights from 9-11 p.m., which will clearly result in a solid performance in adults 18-49 and the target female audience. Yes…it’s a winner. Here is the half-hour breakdown:

 
The Bachelor (ABC)
 9:00 p.m.: 6.6/10 (#2)
 9:30 p.m.: 6.7/10 (#2)

10:00 p.m.: 6.8/10 (#2)

10:30 p.m.: 7.0/11 (#2)

 

And there you have it…that is Monday.

 

Source: Nielsen Media Research data

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Ratings Box:

What’s Hot/What’s Not

-Syndicated First-Run Talk – Season to-Date Update:

Based on data through Jan. 25, what follows are the national rating results for syndicated talk in households, women 25-54 and adults 25-54 (with percent change versus the comparable year-ago period in parentheses for the established entries):

 
Households:

Oprah (CBS Television Distribution): 5.1 rating (-11), Dr. Phil (CBS): 3.4 (-28), Live With Regis & Kelly (Disney-ABC): 2.7 (-13), Ellen DeGeneres (Warner Bros.): 2.2 (+ 5), Maury (NBC Universal): 2.0 (- 9), Rachael Ray (CBS): 1.8 (-10), The Doctors (CBS): 1.6, Tyra Banks (Warner Bros.): 1.1 (no change), Jerry Springer (NBCU): 1.1 (-27), Steve Wilkos (NBCU): 1.0 (+11), Bonnie Hunt (Warner Bros.): 0.9, The Morning Show With Mike and Juliet (Twentieth Television): 0.9 (no change), Martha: 0.7 (-36)

 
Women 25-54:

Oprah (CBS): 3.3 (-13), Dr. Phil (CBS): 2.0 (-31), Ellen (Warner Bros.): 1.5 (+ 7), Live With Regis & Kelly (Disney-ABC): 1.5 (-17), Maury (NBCU): 1.3 (- 7), Rachael Ray (CBS): 1.2 (no change), The Doctors (CBS): 0.9, Tyra Banks (Warner Bros.): 0.7 (-13), Steve Wilkos (NBCU) and The Morning Show With Mike and Juliet (Twentieth Television): 0.6 (no change each), Jerry Springer (NBCU): 0.6 (-25), Bonnie Hunt (Warner Bros.): 0.5, Martha (NBCU): 0.5 (-29)

 
Adults 25-54:

Oprah (CBS): 2.2 (-12), Dr. Phil (CBS): 1.3 (-32), Maury (NBCU): 1.1 (- 8), Live With Regis & Kelly (Disney-ABC): 1.1 (-15), Ellen DeGeneres (NBCU): 1.0 (no change), Rachael Ray: 0.8 (no change), Steve Wilkos (NBCU): 0.6 (+20), The Doctors (CBS): 0.6, Tyra Banks (Warner Bros.): 0.6 (no change), Jerry Springer (NBCU): 0.6 (-25), Bonnie Hunt (Warner Bros.): 0.4, The Morning Show With Mike and Juliet (Twentieth Television): 0.4 (-20), Martha (NBCU): 0.3 (-40)

 

Source: Nielsen Media Research data

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On the Air Tonight:
Prime-Time Programming Options

 

Tuesday 2/10/09

 
ABC:

 8:30 p.m. A Charlie Brown Valentine (R)

 9:00 p.m. Scrubs

 9:30 p.m. Scrubs

10:00 p.m. Primetime: What Would You Do?
 
CBS:

 8:00 p.m. NCIS

 9:00 p.m. The Mentalist

10:00 p.m. Without a Trace
 
NBC:

 8:00 p.m. The Biggest Loser: Couples

10:00 p.m. Law & Order: SVU
 
Fox:

 8:00 p.m. American Idol

 9:00 p.m. Fringe

 
 CW:

 8:00 p.m. 90210

 9:00 p.m. Privileged

 
MNTV

 8:00 p.m. Street Patrol (R)

 8:30 p.m. Street Patrol (R)
 9:00 p.m. Vice Squad (R)
 9:30 p.m. Vice Squad (R)
 
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TV Tidbits:

Notes of Interest

 

-Judge Jeanine Pirro Confirmed in First-Run Syndication:

Warner Bros. court strip Judge Jeanine Pirro, which currently airs on the CW in daytime, has been cleared in 75 percent of the country for first-run syndication next fall. Pirro will move to the Fox owned stations in the group’s nine duopoly markets, including New York, Los Angeles, Chicago, Boston and Baltimore. And it will air on stations in the Sinclair Group in 27 markets, including Pittsburgh, Cincinnati, Milwaukee and Raleigh-Durham; and on affiliates from CBS Television Stations, Belo, ComCorp, Four Points Media Group, Journal Broadcast Group, LIN TV, Meredith, Newport Television, Raycom Media, Scripps-Howard and Tribune. 

 

-More The Secret Life of the American Teenager:

ABC Family’s The Secret Life of the American Teenager, the cable network’s highest-rated original series to-date, has been renewed for a second season with a 24-episode order. New episodes are expected to return this summer.

 

-MyNetworkTV Announces Plans to Abandon Traditional Broadcasting Model:

With the exception of Friday Night Smackdown!, which joined MyNetworkTV this season, the three-year-old sixth network is expected to abandon the original programming model. Citing difficult economic times, repeats of Law & Order: Criminal Intent and other unnamed series are expected to populate the line-up next season in place of non-scripted fare like Street Patrol, Vice Squad and Jail; and scripted half hours The Tony Rock Project and Under One Roof. MyNetworkTV, which launched in the fall of 2006 with stripped telenovelas Desire and Secret Obsessions, is also planning on giving Saturday back to the affiliates. 

 

-Star Wars: The Clone Wars to Continue on Cartoon Network:

Cartoon Network has renewed CG-animated series Star Wars: The Clone Wars from creator George Lucas and Lucasfilm Animation for a second season, with an order for an unspecified number of new episodes. The current freshman season finale will air on Friday, March 20 at 9 p.m. ET. 

 

-USA Acquires 2009 Universal Pictures Film Slate:

USA Network has acquired the exclusive network television premiere rights to the 2009 Universal Pictures film slate, which will consist two dozen of the studios’ films. Titles include Atonement, Couples Retreat, Duplicity, Fast & Furious, Funny People, Land of the Lost, Public Enemies, The Wolfman, and the untitled Nancy Meyers film with Meryl Streep, Alec Baldwin and Steve Martin. 

 

-Tony Robbins Reality Series on NBC:

NBC has ordered eight episodes of a new non-scripted series with self-help writer and infomercial maven Tony Robbins. Tentatively titled Breakthrough with Tony Robbins, the series will feature Robbins as he works with participants and helps them face personal challenges. No air-date has been announced yet.

 
-Nick Cannon to Anchor America’s Got Talent:

NBC summer/reality competition America’s Got Talent, which has had two hosts in three seasons (Regis Philbin and Jerry Springer), has announced a new one for this summer: Nick Cannon, the 28-year old singer/actor. David Hasselhoff, Sharon Osbourne and Piers Morgan will return as the judges.

 
-Anne Heche Heads to HBO:

Former Men in Trees star Anne Heche will headline a new HBO dark comedy called Hung, which focuses on a well-endowed high school basketball coach (Thomas Jane). Heche will play his ex-wife. Ten episodes have been ordered.

 
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TV Trivia Time:

That’s An Odd Name

 

Which one of the following series featured a character named Topanga?

 
Boy Meets World
Fish
Hardy Boys Mysteries
Punky Brewster
Room 222
 

The answer to yesterday’s question.

 

Which one of the following personalities never appeared as himself on Cheers?

 
Johnny Carson
Arsenio Hall
Pat Sajak
Tip O’Neill
Robert Urich
 

Is: c) Pat Sajak. Jeopardy! host Alex Trek once made it to Cheers as well, but the Wheel of Fortune maven never did.


-Current kudos goes to:

Gerry Bixenspan, Larry Collins, Tom Condosta, Maureen Goldman, Bob Ingersoll, Michael Murphy, Gordon Purcell, Harley David Rubin, David Ruckman