The Los Angeles Lakers has picked a new radio station partner, announcing Thursday (Dec. 11) a multi-year broadcasting agreement with 710 ESPN (KSPN-AM, Disney/ABC’s owned-and-operated ESPN Radio station). The new pact ends three-decades of Laker’s coverage on KLAC-AM, Clear Channel’s Sports station.
Beginning with the 2009-10 season, 710 ESPN will serve as the flagship for Lakers’ radio coverage, broadcasting all 82 regular season and playoff games, along with pre- and postgame coverage. The Lakers radio broadcasting team of play-by-play announcer Spero Dedes and color commentator Mychal Thompson will also make the move to 710 ESPN.
Jeanie Buss, executive vp of business operations for the Lakers said the decision was influenced by the strength of the ESPN brand and investment the company has made in the L.A. market, including a new high-tech ESPN studio at LA Live, across the street from the STAPLES Center.
“The move to LA Live and the vast resources of both organizations provide an incredible opportunity to serve Lakers fans for years to come. We couldn’t be prouder to call 710 ESPN their new home,” said Jim Pastor, senior vp of ESPN Radio Station Group.
As part of the deal, 710 ESPN also plans additional Lakers-themed programming, including hourly team news reports, regular remote broadcasts from Lakers community events and a new weekly Lakers “insider” program.