For the second year in a row, television viewership of 18-49 year olds (on traditional sets) dropped over the course of the TV season, despite the recent high ratings for show finales including American Idol and Oprah.
According to Nielsen, the overall TV audience grew 1.5 percent over the past year to about 61.3 million people, but numbers for the younger demographic are down. At any given time of day, about 25.1 million 18-49 year olds were watching television—live or recorded, broadcast or cable—this TV season through May 8.
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