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As svp of original production at Rainbow Media’s WEtv, John Miller is hoping to broaden the reach of this female-targeted cable network by focusing its development on nonscripted programming.
Miller spoke with Adweek’s Alan Frutkin about the network’s strategy, its audience and its competition.
For all the latest video Frutkin shot at this year’s Television Critics Association’s Winter Press Tour, click here.
Click below for a one-on-one with WEtv svp of original production John Miller:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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