As we approach this year's upfront presentations, it's a good time to look back to 2014 to see which approaches were most successful, how advertisers responded to the market outlook at that time, and which media brands' events were "must-attend" for marketers and agency execs.
Research firm Advertiser Perceptions conducted a survey of more than 300 individuals who attended the 2014 Upfronts/NewFronts, and who are involved in advertising spending decisions for cable/broadcast TV at TV groups planning to spend at least $2 million in next 12 months for advertising.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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