Tuesday, April 5, 2011


Prime-Time Metered Market Monday Ratings:

ABC Dances to Victory; Basketball Populated CBS Solid 


Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:

Prime-Time Programming Options


TV Tidbits:

Notes of Interest 


TV Trivia Time:

Joey’s Mama

ABC Dances to Victory; Basketball Populated CBS Solid  

Monday 4/04/11

Note: The following six markets are excluding from the following averages: Atlanta, Memphis, Nashville, Charlotte, Grand Rapids, and Greenville-Spartanburg. Also, the overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.



ABC 13.1/20

CBS    9.7/15

NBC   3.4/ 5
Fox     2.7/ 4
CW     0.5/ 1

ABC: + 3, NBC: – 6, CBS: -13, Fox: -53, CW: -64

-Yesterday’s Winners:   

Dancing with the Stars (ABC), NCAA Basketball Championship (CBS)

-Yesterday’s Losers (excluding repeats):
The Event (NBC)

Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, April 4, 2011.   

-Ratings Breakdown:

There was positive news aplenty last night on ABC and CBS, but not much audience left elsewhere. Mega-hit Dancing with the Stars lifted ABC to another stellar overnight Monday victory, where it will remain until the traditional season concludes in May. But basketball-ignited CBS finished a very solid second. In the distant No. 3 spot was NBC, followed by a night of repeats on Fox and The CW.


Dancing with the Stars scored a hefty 15.4 rating/23 share in the overnights from 8-10 p.m., which was equal to one week earlier. And that telecast on Monday, March 28 translated into 22.77 million viewers with a 5.2 rating/14 share among adults 18-49. Here is the half-hour breakdown:

Dancing with the Stars (ABC)
8:00 p.m.: 14.2/22 (#1)
8:30 p.m.: 15.7/24 (#1)
9:00 p.m.: 15.9/23 (#1)
9:30 p.m.: 15.9/23 (#1)

Although low scorer Wendy Williams is, no doubt, extremely vulnerable tonight, my pick to bid adieu is between either Romeo or Sugar Ray Leonard. Something tells me awkward looking Romeo is the one in trouble.


Dancing with the Stars led into mystery Castle, which dipped to a distant second behind basketball on CBS with an 8.4/14 in the overnights at 10 p.m. Comparably, retention for Castle out of the 9:30 p.m. portion of Dancing with the Stars was weak at 53 percent.


Over at CBS, repeats of The Big Bang Theory (#2: 5.1/ 8 at 8 p.m.) and Rules of Engagement (#2: 4.0/ 6 at 8:30 p.m.), which both used to air on Monday of course, led into an approximate 12.8/20 in the overnights for the primetime portion for the NCAA Basketball Championship from 9-11:30 p.m. Needless to say, there is definitely room for two very different programming types in a time period. Here is the half-hour breakdown:

NCAA Basketball Championship

 9:00 p.m.: 10.2/16 (#2)

 9:30 p.m.: 12.9/19 (#2)

10:00 p.m.: 13.1/20 (#1)
10:30 p.m.: 13.9/.22 (#1)
11:00 p.m.: 13.9/23 (#1)

One year earlier, however, the basketball match-up was stronger at a 15.3/24 in the overnights on Monday, April 5, 2010. As always, keep in mind that results for any live sporting event are always estimated.


In season-finale news, Harry’s Law on NBC was below average opposite basketball with a third-place 5.7/ 9 in the overnights at 10 p.m. Even so, that was an improvement over struggling lead-in The Event (#3: 2.9/ 4 at 9 p.m.) of a considerable 97 percent. That said, there is every reason to believe Harry’s Law will be back next season. To the readers who asked me to stop referring to Harry’s Law as older-skewing, that was not meant to be detrimental. As I always say, viewers over 50 are the ones who often have the money to spend.


Earlier in the evening on NBC was a repeat of Chuck at a fourth-place 1.7/ 3 in the overnights at 8 p.m.


Elsewhere, Fox filled this first Monday of April with repeats of House (#3: 2.9/ 4) and freshman The Chicago Code (#4: 2.6/ 4), which had solid retention this week despite the lack of tune-in. And The CW aired encore telecasts of 90210 (#5: 0.6/ 1), which never should have lasted this long, and Gossip Girl (#5: 0.5/ 1). Both female-driven serialized dramas will return with original episodes on April 18.


Source: Nielsen Media Research data

Ratings Box:

What’s Hot/What’s Not


-Respectable Start for The Killing on AMC:

It did not come close to The Walking Dead last fall, which debuted with 5.3 million viewers on Oct. 31, 2010. But the two-hour series-premiere of AMC drama The Killing opened with 2.7 million viewers from 9-11 p.m. on Sunday, April 3 (and 4.7 million if you factor in encore telecasts from 11 p.m. – 1 a.m. and 1 – 3 a.m.). Comparably, this is now AMC’s second highest original series launch after The Walking Dead. 


Source: Nielsen Media Research data


On the Air Tonight:
Prime-Time Programming Options


Tuesday 4/05/11


 8:00 p.m. No Ordinary Family (season or series finale)

 9:00 p.m. Dancing with the Stars Live Results Show

10:00 p.m. Body of Proo

 8:00 p.m. NCIS (R)

 9:00 p.m. NCIS: Los Angeles (R)

10:30 p.m. The Good Wife (guest star Michael J. Fox)


 8:00 p.m. The Biggest Loser: Couples (two hours)

 10:00 p.m. Parenthood


 8:00 p.m. Glee (R)

 9:00 p.m. Raising Hope (R)

 9:30 p.m. Traffic Light


 8:00 p.m. One Tree Hill (R)

 9:00 p.m. Hellcats (R)


TV Tidbits:

Notes of Interest

-Science from Discovery Channel:

Discovery Communications has shorted the name of cable net Science Channel, which is carried in more that 68 million homes, to Science and it will introduce a new futuristic and interactive-themed logo called “Morph.” The new on-air elements will debut on Wednesday, June 8 in conjunction with the second season of Through the Wormhole with Morgan Freeman.


-Coming Up at Oxygen:

Female driven cable network Oxygen has announced five non-scripted series in development for 2011-12: Maids of Drama, Lost Angels, My Past Grad Life, Love Scouts and Best Ink. The descriptions are as follows:

Maids of Drama

Jealous and out of control bridesmaids is the focus, with each episode featuring one badly behaved bridal party.

Lost Angels

Chloe Lattanzi, the daughter of Olivia Newton-John, deals with the perks and pitfalls of her mother’s fame in this docudrama set in Los Angeles. 

My Past Grad Life

Two groups of girls in two different cities – Boston and Philadelphia – move into a house together as they try to make it on their own after college.

Love Scouts

Olivia “Liv” Alexander and her team of scouts in Hollywood help hook up singles in need of dating. 

Best Ink

Twelve tattoo artists compete for cash and the title of “Best Ink.”


New series confirmed at Oxygen include Tori & Dean: sTORIbook Weddings, which debuts tomorrow at 10 p.m. ET/PT; The World According to Paris (Wednesday, June 1, 10 p.m. ET/PT), featuring socialite Paris Hilton; and The Glee Project (Sunday, June 12, 9 p.m. ET/PT), which will feature contestants competing for a guest starring role on Glee. Returning on Oxygen will be Hair Battle Spectacular and Love Games: Bad Girls Need Love Too.


-Filling the Oprah Void:

Will the strong ad sales market make talker queen’s exit a nonevent? Click here:

TV Trivia Time:

Joey’s Mama

Who played Joey Tribbiani’s mother Gloria on long-running Friends?


a)      Lainie Kazan

b)      Jenny O’Hara

c)      Susan Ruttan

d)      Loretta Swit

e)      Brenda Vacarro


The answer to yesterday’s question…


Which TV character used to drive her small screen hubby crazy by always being late?


a)      Roseanne Conner

b)      Maude Findlay

c)      Mary Hartman

d)      Lucy Ricardo

e)      Maggie Seaver


Is: d) Lucy Ricardo of I Love Lucy. Ricky was so pissed, he put Lucy on a schedule, which worked to his advantage when Gail Gordon as Mr. Littlefield gave him a promotion. 

-Current kudos goes to:

Gerry Bixenspan, John Brooker, Mavis Chow, Audrey Davis, Adam Giagni, Marie Lefevre Karp, Joe Pedri, Bruce Starin, Tammy Wiard