Tuesday, March 22, 2011


Prime-Time Metered Market Monday Ratings:

Huge Victory for DWTS Ignited ABC


Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:

Prime-Time Programming Options


TV Tidbits:

Notes of Interest 


TV Trivia Time:

Working for a Slob

Huge Victory for DWTS Ignited ABC

Monday 3/21/11

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.



ABC 13.4/21

CBS    6.0/ 9

Fox     5.3/ 8
NBC   3.9/ 6
CW     0.5/ 1

-Percent Change from the Year-Ago Evening (Monday, 3/22/10):

Fox: + 6, NBC: + 5, ABC: – 4, CBS: -19, CW: -69

-Yesterday’s Winners:   
Dancing with the Stars (ABC), Mike & Molly (CBS)
-Honorable Mention:
House (Fox)
-Yesterday’s Losers (excluding repeats):
Chuck (NBC), The Event (NBC)

Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, March 22, 2011.   

-Ratings Breakdown:

ABC danced its way to the winning overnight Monday finish line, more than doubling No. 2 CBS. Third overall was Fox, followed by lagging NBC and yet another night of repeats on The CW.


Dancing with the Stars opened its 12th edition (yes…time flies) was a whopping 16.0 rating/24 share in the overnights from 8-10 p.m., building by half-hour as follows:

Dancing with the Stars (ABC)
8:00 p.m.: 14.9/23
8:30 p.m.: 15.9/24
9:00 p.m.: 16.5/25
9:30 p.m.: 16.6/25

One year earlier, Dancing kicked-off its spring edition with an almost identical 16.4/24 in the overnights on Monday, March 22, 2010. And that translated into 24.19 million viewers and a 6.4/17 among adults 18-49. As for the new cast, all I can personally say is go Kirstie Alley, who danced last to build momentum. Also worth noting: that ageless Karate Kid, Ralph Macchio. Most vulnerable after one performance: “Psycho” Mike Catherwood. Nervous Wendy Williams’ daytime fan base, meanwhile, will likely be beneficial on this show. 


Ignited by its lead-in, Castle at 10 p.m. won the 10 p.m. hour with an 8.3/14 in the overnights. But retention out of the 9:30 p.m. portion of Dancing with the Stars was only 50 percent.


Minus an original installment of Two and a Half Men, CBS no doubt has lost steam on Monday. Demo favorite How I Met Your Mother, which has been renewed for two more seasons, opened with a third-place 5.7/ 9 in the overnights at 8 p.m. That led into episode six of uneventful Mad Love (#3: 4.5/ 7 at 8:30 p.m.), followed by a repeat of aforementioned Two and a Half Men (#2: 6.3/ 9 at 9 p.m.) and original installments of Mike & Molly (#2: 6.5/10) and Hawaii Five-O (#2: 6.6/11) from 9:30-11 p.m. Worth positively noting for the very worthy Mike & Molly was growth of three percent out of the Two and a Half Men encore. Less than one season into its run and Mike & Molly is beginning to stand on its own.


Fox’s House finished second in the 8 p.m. hour, with a 6.5/10 in the overnights. But facing the second half of Dancing with the Stars was costly for recent entry The Chicago Code, which dipped to a series-low 4.2/ 6 at 9 p.m.


Elsewhere, NBC is a shambles from 8-10 p.m. care of Chuck (34; 2.9/ 5) and The Event (#4: 2.9/ 4), which did not benefit by disappearing for three months. But older-skewing Harry’s Law at 10 p.m. is still an option with a 5.9/10 in the overnights. While that finished third in the time period, it did build from the 9:30 p.m. portion of The Event (3.0/ 4) by a hefty 74 percent.


Last, and very least, were repeats of The CW’s 90210 (0.6/ 1) and Gossip Girl (0.5/ 1), which are both expected to return in 2011-12 despite another lackluster season.


Source: Nielsen Media Research data

Ratings Box:

What’s Hot/What’s Not


-Updated Basketball Results:

Third round coverage of the 2011 NCAA Division I Men’s Basketball Championship on CBS, TBS, TNT and TRUtv averaged a 7.3 rating/14 share in the overnights on Sunday, March 20. Comparably, that built by 20 percent from the comparable year-ago evening on CBS.

-Week of March 14 to-Date:

I will have the full live plus same day ratings for the week of March 14 for you tomorrow. But to whet your appetite here are the results to-date from Monday, March 14 through Friday, March 18. Keep in mind that the NCAA Basketball Tournament aired on CBS this week on Thursday, Friday and Saturday.

Total Viewers:
Fox: 11.78 million, CBS: 7.88, ABC: 6.76, NBC: 5.38, CW: 1.06
Adults 18-49:

Fox: 3.9 rating/12 share, ABC: 2.1/ 6, CBS: 2.0/ 6, NBC: 1.6/ 5, CW: 0.4/ 1


Source: Nielsen Media Research data


On the Air Tonight:
Prime-Time Programming Options


Tuesday 3/22/11


 8:00 p.m. No Ordinary Family

 9:00 p.m. Best in Film: The Greatest Movies of Our Time


The best in the history of cinema based on an ABC News and poll compiled by an elite panel of film industry experts is unveiled in this two-hour special. Tom Bergeron hosts.


 8:00 p.m. NCIS

 9:00 p.m. NCIS: Los Angeles

10:30 p.m. The Good Wife

 8:00 p.m. The Biggest Loser: Couples (two hours)

 10:00 p.m. Parenthood (R)


 8:00 p.m. Glee (R)

 9:00 p.m. Raising Hope (R)

 9:30 p.m. Traffic Light (R)


 8:00 p.m. One Tree Hill (R)

 9:00 p.m. Hellcats (R)


TV Tidbits:

Notes of Interest

-Coming Up on NBC This Summer:

NBC has unveiled its original summer programming plans, which will include four new non-scripted series (It’s Worth What?, The Voice, Still Standing and Love in the Wild); new seasons of America’s Got Talent and The Marriage Ref; original episodes of Law & Order: Los Angeles; and the final seasons of Friday Night Lights and Law & Order: Criminal Intent. Music competition The Voice, hosted by Carson Daly, launches on Tuesday, April 26 from 9-11 p.m. ET/PT, and will continue through the end of June. Time periods for game shows It’s Worth What? and Still Standing, and dating-relationship series Love in the Wild have yet to be determined. 


The returning series dates are as follows:


-Friday Night Lights (Friday, April 15): 8 p.m. ET/PT

-Law & Order: Los Angeles (Monday, April 18): 10 p.m. ET/PT

-Law & Order: Criminal Intent (Monday, May 30): 9 p.m. ET/PT

-America’s Got Talent (Tuesday, May 31): 9 p.m. ET/PT

-The Marriage Ref (Sunday, June 26): 10 p.m. ET/PT


-NATAS to Honor Pat Sajak and Alex Trebek:

The National Academy of Television Arts & Sciences (NATAS) will honor game show hosts Pat Sajak of Wheel of Fortune and Alex Trebek of Jeopardy with the 38th Annual Daytime Entertainment Emmy Awards Lifetime Achievement Award. The pair will be recognized live from The Hilton Hotel in Las Vegas on June 19th on CBS.


-Eddie Murphy to Receive Inaugural Comedy Icon Award:

Legendary actor and comedian Eddie Murphy will receive the Comedy Icon Award at first ever The Comedy Awards, which is dedicated to honoring and celebrating the world of comedy. The Comedy Awards airs on Sunday, April 10 across multiple MTV Networks, including Comedy Central, CMT, Logo, Nick at Nite, Spike TV, TV Land, VH1 and, of course, MTV.


-Benjamin Bratt Joins Private Practice:

Former Law & Order star Benjamin Bratt has a new TV gig: Private Practice. Bratt will appear in the fourth season finale in May and will return next season. 


-TV Land Renewals:

TV Land, the growing home of first-run sitcoms, has ordered two more: Happily Divorced, with Fran Drescher, John Michael Higgins, Tichina Arnold and Rita Moreno; and The Exes (working title), with Donald Faison, Wayne Knight, David Alan Sasche and Kristen Johnston. Happily Divorced, which centers around a Los Angeles florist (Drescher) as she deals with dating after finding out her realtor husband of 18 years (Higgins) is gay, premieres on Wednesday, June 15 at 10 p.m. ET/PT. The Exes, which revolves around three divorced men who live together in an apartment across the hall from their divorce attorney (and landlord), will launch next winter. Ten episodes have been ordered for Happily Divorced and The Exes.


TV Land, in addition, has renewed Retired at 35 for a second season, and has extended the third season episode order of Hot in Cleveland from 22 to 24.


TV Trivia Time:

Working for a Slob

Who played Oscar Madison’s secretary Myrna Turner on classic sitcom The Odd Couple?


a)      Beverly Archer

b)      Ruth Buzzi

c)      Rosemary DeCamp

d)      Penny Marshall

e)      Barbara Sharma


The answer to yesterday’s question…


Remember 2000-04 CBS crime drama The District with Craig T. Nelson? Where did it take place?


a)      Atlanta

b)      Chicago

c)      Memphis

d)      Philadelphia

e)      Washington, D.C.


Is:  e) Washington, D.C. The District was the last original successful scripted series airing on now abandoned Saturday.

-Current kudos goes to:

Suzanne Ackley, Dave Aiken, Gerry Bixenspan, John Brooker, Larry Cauble, Larry Collins, Tom Condosta, Mark Cosenza, Sue Doron, John Ferlazzo, Jim Forkan, Karen Gardner, Adam Giagni, Maureen Goldman, Kevin Harlan, Michael Holland, David Jackino, Kathan Jager, Greg Janover, Jana Shellington Kahn, Deb Kainer, Mary Kinoshita, Kristofer Koller, Charmaine Leary, Rick Locke, Lisa Menin, Bill Nuss, Aaron Paquette, Alan Perris, Greg Phelan, Francine Purcell, Gordon Purcell, Con Rigg, Colleen Roth, David Shearer, Maxine Shulman, Mark Maxwell-Smith, Andrew Stearn, Eric Steinberg, Jeff Stuewe, Carol Teichman, Mike Walsh, Kurt Weil, Abbott Wool