Nickelodeon on Monday notched a pair of in-house records, as a new installment of iCarly set the table for the series premiere of Big Time Rush.
The Jan. 18 iCarly episode (“iSaved Your Life”) drew 11.2 million viewers at 8 p.m., making it most-watched program on cable since the year began and setting a high-water mark for the series. The half-hour iCarly also posted the show’s strongest deliveries of kids 2-11 (5.7 million), kids 6-11 (4.7 million) and ‘tweens 9-14 (4.5 million), per Nielsen ratings data.
Lead-out Big Time Rush retained 61 percent of the iCarly audience, drawing 6.8 million viewers in its official series debut. (A sneak peek of the live-action boy band strip was seen by 3.45 million viewers on Thanksgiving weekend.)
Big Time Rush now stands as Nick’s most-watched live-action series premiere among total viewers and the core demos, delivering 3.8 million kids 2-11, 3.1 million kids 6-11 and 2.8 million ‘tweens 9-14.
Following its inaugural run, Rush will slide over to its regular 8:30 p.m. Friday slot beginning this week (Jan. 22).