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Brands are looking to spend more money on digital video, especially on original programming this year, as they head into NewFronts, according to a new study released by the Interactive Advertising Bureau (IAB).
The IAB, which organizes NewFronts, but does not put on each presentation, projected that $18 million would be spent on digital video this year, on average per advertiser, with $9.3 million earmarked for original content. Last year, advertisers on average spent $14.2 million on digital video ads (an increase from $12.1
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