A month after MTV excised the “music television” tag from its iconic logo, spinoff network MTV2 is doing some tinkering of its own, prepping a refreshed on-air look and an expanded programming slate designed to draw a bigger crowd of young male viewers.
MTV2 on March 15 will graft “Man’s Best Friend” to its existent two-headed dog logo, a tag that more explicitly communicates the channel’s “bro”na fides. Along with the verbal cue, the net has developed a stark black-and-white palette enhanced by singular grace notes of color, which in turn correspond to individual programming genres.
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