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After a viewer pauses a program and leaves it for a period of time, Hulu will display an ad.
The new advertising experience, what the streaming service is calling a “pause ad unit,” will appear on select content in Hulu’s library for subscribers. Only subscribers to the cheaper, ad-supported content will see the ads. With this new way of advertising, Hulu aims to capitalize on the “unique, natural break” in how a viewer watches content, said Jeremy Helfand, vp, head of ad platforms at Hulu.
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