The Care Bears are coming to The Hub, and here's the million dollar question: With names like Funshine Bear, Tenderheart Bear and Harmony Bear, how many fatalities will we see during the inevitable throwdown with the My Little Pony Friendship Is Magic crew? They're biting your style, Fluttershy. You just gonna sit there feeding bunnies?
Adweek has learned that Care Bears: Welcome to Care-A-Lot is headed to the Hasbro/Discovery joint venture cable network this summer, with Care Bears creator American Greetings producing the CGI-animated series in time for the property's 30th anniversary. The latter company had a major presence at this month's Toy Fair in New York, where it was announced that Hasbro would produce more of the property's trademark stuffed and abdominally embroidered bear-related product (the plush bears are due out in 2013).
And there's another show nobody's talking about yet: Spooksville, based on the 1990's series of young adult horror novels by Christopher Pike. Tuck Everlasting and Ella Enchanted producer Jane Startz will produce the series, due out by the end of the year. The youth horror genre is one that The Hub has been trying to grow—the network has another show from Pike contemporary and competitor R.L. Stine called The Haunting Hour. We hear that's been renewed, as have Hub staples My Little Pony, Transformers (both Prime and Rescue Bots) and The Aquabats! Super! Show! The Hub confirmed the pickups.
There's more in the works too: a Littlest Pet Shop animated half hour, which the network has had on its development slate, and Kaijudo: Rise of the Duel Masters, which is based on the Wizards of the Coast game and was also announced at New York's Toy Fair.