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While Super Bowl 50 could set another TV viewership record, the audience that matters most to advertisers–adults 18 to 49–has been largely stagnant in recent years.
But that may have to do more with where this crucial audience segment is watching the game, than whether they're watching it at all.
For the fifth year in a row, the Super Bowl will be streamed over the Internet and on mobile phones, a tally that is not included in Nielsen's TV audience number.
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