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For its next digital effort, CNNMoney picked the brain of one of the most visionary minds of our time: Elon Musk. And it just happened to help CNNMoney gain a new advertiser, SAP HANA, an in-memory, column-oriented, relational database management system that will exclusively sponsor the 12-episode series, Elon. Evolution.
"We've been talking to SAP for a while," Katrina Cukaj evp, CNN ad sales, told Adweek. "The fact that they are trying to align themselves with innovate brands and innovative content made this attractive to them."
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