How Adult Swim Cracked the Code on Livestreaming to Attract Massive Audiences

Interactivity and big events draw viewers and advertisers

Like many TV networks, Adult Swim will be making a big splash this weekend at Comic-Con with extravagant activations and experiences for their shows like Rick and Morty, Robot Chicken and Mike Tyson Mysteries.

But the network’s most important Comic-Con offering will be its livestreaming video—Adult Swim will share several hours of live video each day—which is an increasingly key element of the company’s multiplatform strategy. Users can view the livestreams right on AdultSwim.com or on its app.

While

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