LOS ANGELES The high-definition format war is officially over. Toshiba today said it would discontinue developing, manufacturing and marketing HD DVD players and recorders.
The announcement ends a two-year-long battle with Blu-ray Disc to succeed DVD.
“We carefully assessed the long-term impact of continuing the so-called ‘next-generation format war’ and concluded that a swift decision will best help the market develop,” said Atsutoshi Nishida, president and CEO of Toshiba. “While we are disappointed for the company and, more importantly, for the consumer, the real mass market opportunity for high-definition content remains untapped and Toshiba is both able and determined to use our talent, technology and intellectual property to make digital convergence a reality.”
Toshiba will stop shipments of HD DVD players and recorders by March, and will stop production of HD DVD drives for computers as well.
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