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Looking to replicate the success of its fast-growing Food Network Magazine, Hearst Magazines is going forward with a test of a magazine based on another Scripps network, HGTV.
Hearst launched Food Network Magazine, an ode to fun cooking and celebrity, in 2009 in partnership with the eponymous network. Since then, it’s been well received by advertisers and readers as its rate base has soared to 1.3 million.
Like Food Network Magazine, HGTV Magazine will start with two test issues, which will hit newsstands in October and January.
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