Here's How YouTube TV's Groundbreaking, but Controversial World Series Partnership Paid Off

The first company to “present” the World Series saw big signup increases and brand awareness lifts

Fox Sports had a successful World Series last month, landing an estimated $635,000 per 30-second ad for the seven-game matchup between the Houston Astros and Los Angeles Dodgers, according to Kantar Media. That’s a 6 percent increase from last year’s historic Chicago Cubs and Cleveland Indians battle, where spots averaged $600,000.

Now, as the dust settles from the Series—which drew 29.3 million viewers for Houston’s Game 7 victory—the game’s highest-profile sponsor, YouTube TV, says that its massive campaign during fall’s biggest sporting event also paid off with big increases in new subscribers and brand awareness.

“It

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