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Telemundo boasts one of the strongest reaches across social media, with roughly 60 million fans and followers. It now wants to share its expertise with brands.
NBCUniversal Telemundo Enterprises' Digital and Emerging Business is launching a new social-native strategy unit called Co-Lab to help its partners and brands better reach millennial audiences.
"It's going to create branded content for advertisers, but organically," Borja Perez, svp, digital and social media, NBCUniversal Telemundo Enterprises, told Adweek. Perez noted the key to reaching what Telemundo calls "Generation M"—millennial, multicultural, mobile—is to have content that's native to the social platform.
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