Here's How BBC News Is Bringing a Trusted, Global Mindset to Digital

The network looks to sell advertisers on its international presence

BBC News put on its second annual Digital Content NewFront presentation this afternoon at the Dream Hotel in New York, and the company’s executives and talent hammered home the theme of “global” and “trust” to the buyers and agency partners who filled up the room.

“We are trusted global news brand that has a global reach unlike that of any other broadcaster,” said BBC News’ Beyond 100 Days anchor (and frequent MSNBC Morning Joe panelist) Katty Kay, who emceed today’s event.

Kay

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