Hellcats Debut Builds From Top Model Lead-In

Friday, September 10, 2010
Prime-Time Metered Market Thursday Ratings:

NFL Season-Opener Leads NBC to Victory; Respectable Sampling for The CW’s Nikita

Ratings Box:
What’s Hot/What’s Not

On the Air This Weekend:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:
The Bionic Dog

NFL Season-Opener Leads NBC to Victory; Respectable Sampling for The CW’s Nikita


-Percent Change From the Year-Ago Evening (Thursday, September 10, 2009):

NBC: +30, ABC: +27, CW: – 4, Fox: – 8, CBS: -10

-Number of Days Until Start of the 2010-11 Season: 10

NFL Season Opener: Minnesota at New Orleans (NBC), Big Brother (CBS)

-Yesterday’s Losers (excluding repeats):

It was a ratings touchdown for NBC care of Minnesota at New Orleans on the NFL Football season-opener, which averaged an approximate 17.6 rating/28 share in the overnights for the prime-time portion from 8:30-11 p.m. Comparably, this outdelivered Tennessee at Pittsburgh on the year-ago evening (13.4/22 on Sept. 10, 2009) by an estimated 31 percent. Keep in mind that results for any live sporting event are always approximate. Here is the half-hour breakdown:

NFL Season Opener: Minnesota at New Orleans (NBC)

 8:30 p.m.: 16.7/27 (#1)
 9:00 p.m.: 18.7/29 (#1)
 9:30 p.m.: 18.8/29 (#1)
10:00 p.m.: 16.4/26 (#1)
10:30 p.m.: 17.6/29 (#1)

Earlier in the evening on NBC was The NFL Kick-Off Show at a dominant 8.5/15 in the overnights in the 8 p.m. half-hour, and a hefty 14.3/24 for the portion that opened the 8:30 p.m. half-hour.


In series-premiere news, CW drama Nikita kicked-off with a fourth-place 2.7/ 4 in the overnights at 9 p.m., building from the season-premiere of lead-in The Vampire Diaries (#5: 2.5/ 4 at 8 p.m.) by eight percent. Comparably, Nikita beat the year-ago season-premiere of former time period occupant Supernatural (2.2/ 4 on Sept. 10, 2009) by 23 percent, and it completely maintained its overnight delivery in the second-half hour. One night earlier, CW drama Hellcats opened with a 2.4/ 4 in the overnights. Overall, this is a good start for Nikita, but The Vampire Diaries did disappoint with slippage of 22 percent from its series-premiere on the year-ago evening (3.2/ 5). 


Opposite football, there was little audience left for the competing networks. Third-place ABC aired a repeat of Wipeout (#3: 3.2/ 5) and two episodes of Rookie Blue (including the season-finale at 10 p.m.), which performed as follows:

Rookie Blue (ABC)
 9:00 p.m.: 3.5/ 5 (#3)

10:00 p.m.: 3.4/ 6 (#3): season-finale


That season-finale overnight delivery was a series-low for Rookie Blue.


CBS filled the night with the final Thursday installment for the season of Big Brother (#2: 4.9/ 9), which held up well, and repeats of CSI (#2: 3.7/ 6) and The Mentalist (#2: 4.8/ 8). And Fox aired repeats of Bones (#4: 3.1/ 5) and Fringe (#5: 1.8/ 3), which will remain intact next season. Don’t forget that Big Brother concludes for the season next Wednesday, Sept. 15 from 9-11 p.m. (out of the season-premiere of relocated Survivor). 


As a reminder, here is what you will be seeing on the broadcast networks on Thursday this fall (with new shows in caps and bolded), followed by the odds of survival for the new series:

 8:00 p.m.: MY GENERATION
 9:00 p.m.: Grey’s Anatomy
10:00 p.m.: Private Practice

 8:00 p.m.: The Big Bang Theory (new day and time)

 8:30 p.m.: $#*! MY DAD SAYS
 9:00 p.m.: CSI
10:00 p.m.: The Mentalist
 8:00 p.m.: Community
 8:30 p.m.: 30 Rock (new time)
 9:00 p.m.: The Office
 9:30 p.m.: OUTSOURCED

10:00 p.m.: The Apprentice (new day and time)

 8:00 p.m.: Bones
 9:00 p.m.: Fringe
 8:00 p.m.: The Vampire Diaries 
 9:00 p.m.: NIKITA

Odds of Survivor for the New Shows (based on 1-1, the best, to 10-1, the worst):

Nikita (CW): 4-1
Outsourced (NBC): 5-1
$#*! My Dad Says (CBS): 5-1
My Generation (ABC): 10-1
Source: Nielsen Media Research data (R = repeat)

Ratings Box:

-Hellcats Builds from Top Model Lead-in:

Based on the Live Plus Same Day ratings for Wednesday, Sept. 8, the debut of CW drama Hellcats increased from the season-premiere of lead-in America’s Next Top Model, which was down year-to-year, by three percent in total viewers (3.0 million), 26 percent in females 12-34 (2.4/ 7), 23 percent in persons 12-34 (1.6/ 5), 100 percent in female teens (3.2/11) and 91 percent in total teens (2.1/ 7). Hellcats retained 100 percent of its Top Model lead-in among women 18-34 (2.1/6) and adults 18-34 (1.4/4). Comparably, this was the largest non-Top Model performance in the Wednesday 9 p.m. hour in total viewers since Gossip Girl’s debut on Sept. 19, 2007.

-Sons of Anarchy Returns on a Solid Note:

Season three of should-have-been Emmy nominated FX drama Sons of Anarchy opened with 4.13 million viewers and 2.81 million adults 18-49, according to the fast affiliate results, on Monday, September 6. Comparably, this ranks as the third most-watched episode of Sons of the biker-themed drama ever and the most-watched basic cable scripted series in the demo this year to-date. Versus the season two average, Sons of Anarchy built by 13 percent in total viewers (3.67 to 4.13 million) and 10 percent among adults 18-49 (2.56 to 2.81 million).

-Also on FX:

The series-premiere of dramedy Terrier was nothing spectacular, with 1.6 million viewers and 659,000 adults 18-49 in the 10-11:13 p.m. block on Wednesday, Sept. 8. An encore telecast of the pilot will air next Tuesday at 11 p.m. ET out of Sons of Anarchy.


-Final National Ratings in Primetime – Week of August 30:

It was a week of three-way leadership, with CBS first in households, total viewers and adults 25-54; ABC dominant in adults 18-49 (thanks, in part, to annual special The CMA Music Festival); and Fox No. 1 among adults 18-34. CBS has now led in total viewers for 11 out of the last 12 weeks. All five networks were close to year-ago levels or off by minor percentages, with the weekly averages, the top 20 ranked programs, and the top-10 rated basic cable networks as follows:


CBS: 3.7 rating/7 share (- 5), NBC: 3.3/ 6 (-11), ABC: 2.9/ 5 (no change), Fox: 2.3/ 4 (- 4), CW: 0.6/ 1 (-14)


-Total Viewers:

CBS: 5.71 million (- 4), NBC: 5.18 (- 9), ABC: 4.65 (no change), Fox: 3.62 (- 5), CW: 980,000 (- 3)


-Adults 18-49:

ABC: 1.4 rating/5 share (- 7), CBS, NBC and Fox: 1.3/ 4 (- 7 each), CW: 0.4/ 1 (no change)


-Adults 25-54:

CBS: 1.8/ 5 (- 5), ABC: 1.7/ 5 (no change), NBC: 1.7/ 5 (- 6), Fox: 1.4/ 4 (- 7), CW: 0.4/ 1 (no change)


-Adults 18-34:

Fox: 1.2/ 4 (- 8), ABC: 1.1/ 4 (- 8), CBS: 0.9/ 3 (no change), NBC: 0.9/ 3 (-10), CW: 0.4/ 1 (no change)

Top 20 Rated Programs

-Total Viewers:

America’s Got Talent – Tuesday (NBC): 11.50 million, America’s Got Talent – Wednesday (NBC): 10.47, Two and a Half Men R (CBS): 9.14, The Big Bang Theory R (CBS): 8.92, NCIS R (CBS): 8.17, Big Brother – Wednesday (CBS): 7.87, NCIS: Los Angeles R (CBS): 7.84, Big Brother – Sunday (CBS): 7.19, 60 Minutes R (CBS): 7.05, Wipeout – Tuesday (ABC): 6.93, Big Brother – Thursday (CBS): 6.54, Bachelor Pad (ABC): 6.21, Criminal Minds R (CBS): 6.17, Minute to Win It – Wednesday (NBC): 6.15, Law & Order: SVU R (NBC): 6.11, CSI: Miami R (CBS): 6.04, CMA Music Festival (ABC) and CSI: NY R (CBS): 6.01 each, Minute to Win It – Tuesday (NBC): 5.92, Flashpoint (CBS): 5.87


-Adults 18-49:

America’s Got Talent – Tuesday (NBC): 3.0 rating/9 share, Big Brother – Wednesday (CBS): 2.9/10, The Big Bang Theory R (CBS): 2.8/ 8, Two and a Half Men R (CBS): 2.6/ 7, America’s Got Talent – Wednesday (NBC): 2.5/ 8, Big Brother – Sunday (CBS): 2.4/ 9, Wipeout – Tuesday (ABC): 2.4/ 8, Big Brother – Thursday (CBS): 2.3/ 7, Bachelor Pad (ABC) and Masterchef (Fox): 2.0/ 6 each, Rules of Engagement R (CBS), Minute to Win It – Wednesday (NBC) and Family Guy R (Fox, Sun. 9:30 p.m.): 1.8/ 6 each, Shaq Vs. (ABC) and Lie to Me R (Fox): 1.8/ 5 each, Family Guy R (Fox, Sun. 9 p.m.): 1.7/ 6, CMA Music Festival (ABC), Minute to Win It – Tuesday (NBC) and How I Met Your Mother R (CBS): 1.7/ each


Top 10 Rated Networks


-Total Viewers:

USA: 2.76 million, ESPN: 2.36, TNT: 2.24, Fox News: 1.83, Nick at Nite: 1.70, TBS: 1.50, Cartoon Network: 1.46, History: 1.38, A&E and MTV: 1.36 each


-Adults 18-49:

ESPN: 1.09 million, USA: 1.02 million, MTV: 905,000, TBS: 857,000, TNT: 754,000, Comedy Central: 640,000, A&E: 630,000, History: 623,000, FX: 610,000, TruTV: 593,000


-Adults 25-54:

ESPN: 1.18 million, USA: 1.11 million, TNT: 907,000, TBS: 769,000, History: 700,000, A&E: 655,000, TruTV: 602,000, Bravo: 596,000, FX: 589,000, Food Network: 579,000


-Adults 18-34:

MTV: 709,000, ESPN: 497,000, USA: 472,000, TBS: 468,000, Comedy Central: 421,000, Nick at Nite: 331,000, Bravo, 317,000, FX: 307,000, ABC Family: 301,000, TruTV: 287,000


-Top Rated Shows in Syndication:

What follows are the top 20 rated shows in syndication, first-run and off-network, based on households for the week of August 23:


Wheel of Fortune (CBS Television Distribution): 5.8 rating, Jeopardy (CBS): 4.9, Two and a Half Men (Warner Bros.): 4.3, Judge Judy (CBS): 4.2, Entertainment Tonight (CBS) and CSI: NY (CBS): 3.4 each, Everybody Loves Raymond (CBS): 3.1, Family Guy (Twentieth): 3.0, Oprah (CBS): 2.9, The Office (NBC Universal) and Wheel of Fortune – Weekend (CBS): 2.8 each, Law & Order: Criminal Intent (NBCU): 2.7, Inside Edition (CBS) and Seinfeld (Sony Pictures Television): 2.4 each, Who Wants to Be a Millionaire (Disney-ABC), King of the Hill (Twentieth), Bones (Twentieth), Everybody Loves Raymond – Weekend (CBS), Two and a Half Men – Weekend (Warner Bros.): 2.2 each

Source: Nielsen Media Research data

On the Air This Weekend:
Prime-Time Programming Options


 8:00 p.m. Stand Up to Cancer

 9:00 p.m. Primetime: What Would You Do?

10:00 p.m. 20/20: A Barbara Walters Special

 8:00 p.m. Stand Up to Cancer

 9:00 p.m. CSI: NY (R)

10:00 p.m. Flashpoint  

 8:00 p.m. Stand Up to Cancer

 9:00 p.m. Dateline (two hours)


 8:00 p.m. Stand Up to Cancer

 9:00 p.m. The Good Guys (R)


 8:00 p.m. Hellcats (R)

 9:00 p.m. Nikita (R)

 8:00 p.m. NASCAR

 8:00 p.m. U.S. Open Tennis

10:00 p.m. 48 Hours Mystery (R)

 8:00 p.m. Parenthood (R)

 9:00 p.m. Parenthood (R)

10:00 p.m. Parenthood (R)

 8:00 p.m. Cops (season premiere, followed by a repeat)

 9:00 p.m. America’s Most Wanted (season premiere)

Sunday 9/12/10

 7:00 p.m. America’s Funniest Home Videos (R)

 8:00 p.m. America’s Funniest Home Videos (R)
 9:00 p.m. Extreme makeover: Home Edition (R)

10:00 p.m. The Gates


 7:00 p.m. 60 Minutes

 8:00 p.m. Big Brother

 9:00 p.m. Undercover Boss (R)

10:00 p.m. CSI: Miami (R)

 7:00 p.m. Football Night in America

 8:30 p.m. Sunday Night Football: Dallas Cowboys at Washington Redskins


 7:00 p.m. NFL Football Overrun  

 7:30 p.m. The OT

 8:00 p.m. The Simpsons (R)

 8:30 p.m. The Cleveland Show (R)

 9:00 p.m. Family Guy (R)

 9:30 p.m. Family Guy (R)


TV Tidbits:

Notes of Interest


-RIGHTNETWORK Available Now:

RIGHTNETWORK, an entertainment arena designed for politically minded Americans, is available now via the Internet, Video On Demand and mobile. With over 3,000 hours of video content, sample programming will include Running, which follows first-time candidates as they run for public office; Moving Numbers, a sitcom centered on a political campaign; and Right to Laugh, with three or four comedians each week focusing on political satire. For more information, visit www.rightnetwork.com.


-Fans of In Treatment, Take Note:

The start date for HBO drama In Treatment, featuring Gabriel Byrne, is Monday, Oct. 25. Back-to-back episodes will air in the 9 p.m. hour, followed by two more in the same hour one night later.

The Bionic Dog

What breed of dog was Max, the bionic dog, on 1970s action/adventure The Bionic Woman?


a)      Alaskan Husky

b)      Dalmatian

c)      German Shepherd

d)      Golden Retriever

e)      Saint Bernard


The answer to Wednesday’s question…


Which one of the following series premiered on this day 35 years ago?


a)      MASH

b)      Phyllis

c)      The Rockford Files

d)      Room 222

e)      The Waltons


Is: b) Phyllis, which opened on Sept. 8, 1975 and featured Mary Tyler Moore’s landlady Phyllis Lindstom (Cloris Leachman) in her own spin-off sitcom. All together now…


Who makes the fog surrounding the Golden Gate simply disappear?
Phyllis, Phyllis.
Who makes the warning bells on the cable cars play “The Gangs All Here”?
Phyllis, Phyllis.

Who charms the crabs at Fisherman’s Wharf right out of their shells?
Who lights the lamps of Chinatown just by walking in view? … Who?
Phyllis! Phyllis! Phyllis! It sure isn’t you!

-Current kudos goes to:
Michael Bobble, John Brooker, Paul Certo, Larry Collins, John Ferlazzo, Julie Friedlander, David Jackino, Deb Kainer, Tom Kilgallon, Synda Kollman, Steve Kurtzer, Debbie Mirr, Aaron Paquette, Alan Perris, Alex Petrilli, Jr., Gordon Purcell, Anthony Salerno, Ron Salmon, Maxine Shulman, Michelle Stanton, Larry Weinstock