Hoping to get a head start on the early morning news race, WESH, Hearst Television’s NBC affiliate in Orlando, Fla. launched Tuesday (March 30) an additional half hour of news at 4:30 a.m.
Although plenty of stations across the nation have added newscasts at 4:30 a.m., WESH is the first station in Orlando.
“We are always looking for opportunities to serve the local news and weather needs of our viewers at times that are both convenient and valuable to them. We saw that need in this time period and we filled it,” said Jim Carter, president and general manager of WESH and WKCF, Hearst’s CW affiliate.
Between 5 a.m. and 7 a.m., WESH’s News Sunrise is No. 2 in adults 25-54. WFTV, Cox Media’s ABC affiliate, holds the No. 1 spot.
Syan Rhodes anchors WESH’s additional half hour of news, with weather presented by
meteorologist Amy Sweezey and traffic with Kimberly Williams.