Hoping to get a head start on the early morning news race, WESH, Hearst Television’s NBC affiliate in Orlando, Fla. launched Tuesday (March 30) an additional half hour of news at 4:30 a.m.
Although plenty of stations across the nation have added newscasts at 4:30 a.m., WESH is the first station in Orlando.
“We are always looking for opportunities to serve the local news and weather needs of our viewers at times that are both convenient and valuable to them.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in