Forty-five years since HBO was founded, and despite more industry upheaval than the premium cable network has seen in its lifetime, the company is hotter than ever.
It’s averaging around 34 million U.S. subscribers, according to SNL Kagan’s first-quarter estimates, with more than 2 million of those coming from HBO Now, its direct-to-consumer subscriber service.
“We’re on track to have our biggest year in the history of the company in the most competitive environment we’ve ever seen,” said CEO Richard Plepler, speaking at an Advertising Week town hall this morning with Snap CSO Imran Khan and Hearst’s chief content officer Joanna Coles.
Here’s how HBO has pulled it off, even with the likes of Netflix, Hulu, Showtime and Starz breathing down its neck:
1.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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