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In preparation for the launch of HarpoRadio.com on April 26, Oprah Winfrey’s Harpo Radio has signed a unique ad sales and content agreement with TargetSpot, the largest Internet and mobile radio advertising network.
In addition to representing streaming radio ad inventory on HarpoRadio.com, the pact, announced Tuesday (March 23) gives TargetSpot access to archived Harpo Radio content to create sponsored vignettes for advertisers.
TargetSpot advertisers will have the option of linking their brands to Harpo personalities such as Gayle King, Dr.
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