Most TV companies are scaling down their upfront presentations, choosing to pitch buyers one-on-one instead of holding glitzy star-studded events. But one company went entirely the other way.
After spending the past few years pitching buyers on a personal basis, Crown Media, which owns the Hallmark Channel and Hallmark Movies & Mysteries, held a full-blown upfront Wednesday night at 30 Rockefeller Center's famed Rainbow Room. After dinner and a roughly 40-minute presentation—which included Hallmark stars Lori Laughlin, Jack Wagner and James Denton as well as Kitten Bowl host Beth Stern and announcer Mary Carillo—buyers were treated to a performance by Five for Fighting's John Ondrasik.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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