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Six days after Time Inc. CEO Jack Griffin was fired, an informal survey of media buyers shows there’s a lot of bafflement over Griffin’s sudden ouster.
“I was shocked, ” Scott Daly, executive vice president, executive media director at Dentsu America, said by e-mail. “I had heard nothing but positive feedback from my sales contacts at Time Inc. (up through the publisher level). Splitting the news and sports groups made complete sense (esp. for sports). I thought the Randall Rothenberg hire was inspired and spoke to their digital commitment/transformation.”
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