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Gilt Groupe is branching out again from its origins as a flash-sale site for women’s fashions with a deal to sell modern home plans from shelter magazine Dwell.
Dwell will sell 20 packages of prefab homes and architectural services by Massachusetts design firm Turkel Design. The three-day sale on Gilt runs this week. The package will sell for $12,500, which Dwell said is half the amount such a package would retail for.
Dwell Media president Michela O’Connor Abrams said the deal grew out of a conversation she had with Gilt chairman Susan Lyne at a Mediabistro event, where both were scheduled speakers.
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