Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
In what’s said to be a first, Interpublic Group local media and marketing shop Geomentum is teaming with digital video distributor Mixpo to create a nationally scalable, ZIP code-level addressable platform to dynamically insert digital video messages into banner ads.
The cable industry has been trying to develop a comparable service for its broadband TV feeds for years. But that bid has been hampered by incompatibilities with the hardware deployed by different cable operators.
The digital offering from Geomentum and Mixpo avoids those incompatibilities because it is software driven.
With
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in