Geico Tops the Week’s Most Digitally Engaging Ads

The insurance company owns 3 top 10 spots

GEICO rules supreme in this week’s chart of the most digitally engaging commercials, powered by iSpot.tv. The insurance company owns three of the top 10 ads, and uses memorable, if cringeworthy, humor to spark conversation. Its first-place spot imagines what would happen if former running back Tiki Barber worked in a barber shop. At No. 8, GEICO has some fun with a cuckoo clock. And at No. 10, an undercover agent barely escapes some mobsters.

Insurer UnitedHealthcare also uses humor to capture second place.

Filling out the rest of the chart are commercials we’ve been seeing for a few weeks, including spots from Apple, Microsoft, Verizon and Madden NFL.

Top 10 Ads by Digital Share of Voice

powered by iSpot.tv

1. GEICO TV Spot, ‘Tiki’s Barber Shop: It’s Not Surprising’ Feat. Tiki Barber

25.18% Digital SOV  1,622,065 Online Views  3,815 Social Actions

 

2. UnitedHealthcare TV Spot, ‘Lunch With Chuck’ Featuring Chuck Norris

15.27% Digital SOV  112,796 Online Views  13,148 Social Actions

 

3. Apple iPhone 7 + AirPods TV Spot, ‘Stroll’ Ft Lil Buck, Song by Marian Hill

15.06% Digital SOV  392,636 Online Views  7,931 Social Actions

4. Microsoft TV Spot, ‘Football, Teamwork & Technology: CA School’

5.09% Digital SOV  349,028 Online Views  502 Social Actions

5. Verizon 5GB Plan TV Spot, ‘5GB for $55’

4.01% Digital SOV  810 Online Views  3,891 Social Actions

6. Apple iPhone 7 Plus TV Spot, ‘Take Mine’ Song by Bezos’ Hawaiian Orchestra

2.95% Digital SOV  56,753 Online Views  2,111 Social Actions

7. Madden NFL 17 TV Spot, ‘Karaoke’ Featuring Antonio Brown

1.99% Digital SOV  56,069 Online Views  1,173 Social Actions

8. GEICO TV Spot, ‘Cuckoo Clock: Take a Closer Look’

1.45% Digital SOV  12,856 Online Views  1,227 Social Actions

9. Walgreens TV Spot, ‘Seize the Day’

1.19% Digital SOV  234 Online Views  1,152 Social Actions

10. GEICO TV Spot, ‘Undercover: Great Answer’

1.11% Digital SOV  9,385 Online Views  948 Social Actions

Excludes Movie Trailers.

Attention analytics company iSpot.tv tracks TV ads in real time across more than 10 million smart TVs, and measures digital response to TV ads across Facebook, Twitter, YouTube, Google, Bing and Yahoo! Click here for more on iSpot.tv’s methodology.