GE Buys Out Vivendi Stake in NBCU

The most buzzed-about media sale in years inched another step closer to fruition late Monday as General Electric reached an agreement to buy the 20 percent stake in NBC Universal held by Vivendi.

The deal with the French conglomerate would pave the way for GE to sell control of the movie studio and its broadcast and various cable networks to Comcast, the country’s largest U.S. cable TV provider.

Reports late Monday suggested the understanding between GE and Vivendi has been reached but has yet to be formalized.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in