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Gannett confirmed Tuesday (July 8) that it had acquired all the ownership stakes Tribune and The McClatchy Co. had in ShopLocal.com, a searchable online Web site for local retail sales. McClatchy sold its 15 percent stake for $7.875 million. Tribune, which had a 42.5 percent stake, did not disclose terms, but its stake had been valued at about $33 million.
ShopLocal will work in tandem with Gannett’s PointRoll, to create ads that connect retail advertisers and consumers, both online and in-store.
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