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With ratings among its core millennial demographic on the rise last year, Fuse Media is heading into this year’s upfront event with a new branded content studio, Fuse Collab, to help create branded content and custom events for clients.
The company, which targets multicultural millennials, also announced today that it has picked up seven new series for its various platforms: the Fuse network, FM (Fuse Music) and digital platforms.
Last year, “we fine-tuned our brand,” said Fuse Media president and CEO Michael Schwimmer.
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