Furman Roth Advertising launched Thursday (June 18) Roth Radio Group, a marketing and communications company dedicated exclusively to developing radio advertising strategies and solutions for clients.
Roth Radio Group’s principals, co-partners Ernie Roth and Mark Lefkowitz, have a combined 49 years’ experience working in radio. The group offers a full menu of services, including media placement, creative service, commercial production, branded programming; as well as sponsorships, promotions, contests, event marketing and programs connected with the station’s digital assets.
“Today’s economic climate makes this the perfect time to launch a company focused purely on delivering everything radio offers so effectively,” said Roth. “Over the years, radio’s unique targeting capabilities, unbeatable affordability, and unmatched timeliness has led each of us, as principals, to specialize more and more in the medium.”