Freshman Series Update

THE PROGRAMMING INSIDER

Monday, November 8, 2010

 
Primetime Ratings:

Friday and Saturday Results

 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

Little House on the Tragedy

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Prime-Time Ratings:

Friday and Saturday Results

 
Friday 11/05/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS   5.8/10

ABC  3.4/ 6
NBC   3.1/ 6
Fox     1.9/ 3
CW     1.5/ 3
 

CBS: 9.17 million, ABC: 5.26, NBC: 4.71, Fox: 3.06, CW: 2.52

 

-Adults 18-49:

CBS: 1.7 rating/6 share, ABC: 1.5/ 5, NBC and CW: 1.1/ 4 each, Fox: 0.9/ 3

 
——————–
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

 
———-
 

-Friday’s Winners:

CSI: NY (CBS), Blue Bloods (CBS)

 

-Friday’s Losers (excluding repeats):
Supernanny (ABC), School Pride (NBC), The Good Guys (Fox) and the night overall

 
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-Note: Any prior rating comparisons are based on the live plus same day ratings.

 
———-
 

-Ratings Breakdown:

There was nothing unusual to report on this typically lackluster Friday, with CBS first in total viewers (with just over 9-million) and adults 18-49 (with a mere 1.7 rating in the demo). Second in both categories was ABC, followed by NBC, with Fox and The CW tied for the No. 4 and 5 spots, respectively.

 

CBS’ Medium, which had its episode order slashed to 13, won the 8 p.m. hour, but 6.91 million viewers and a 1.5 rating/5 share among adults 18-49 is noticeably below year-ago occupant Ghost Whisperer. Also dominant were relocated CSI: NY (Viewers: 10.44 million; A18-49: 2.0/ 6) and freshman Blue Bloods (Viewers: 10.16 million; A18-49: 1.7/ 6) from 9-11 p.m., but Blue Bloods dipped to a series-low delivery. Regardless, these are still “winning” performance for CSI: NY and Blue Bloods on this HUT level challenged evening.

 

In season-premiere news, ABC’ Supernanny returned to the Friday 8 p.m. hour with a second-place finish in both total viewers (4.79 million) and adults 18-49 (1.2/ 4), which was close to disappointing year-ago levels. Although Jo Frost has publicly said she is calling it quits, from a ratings standpoint Supernanny should have ended last season. 

 

Next on ABC was recent returnee Primetime: What Would You Do? (Viewers: #2, 5.67 million; A18-49: #2, 1.7/ 6 at 9 p.m.), followed by granddaddy 20/20 at 5.32 million viewers (#3) and a 1.6/ 5 in the demo (#2) at 10 p.m. Worth positively noting for Primetime: What Would You Do? was growth out of the 8:30 p.m. portion of Supernanny (Viewers: 4.86 million; A18-49: 1.2/ 4) of 810,000 viewers and a hefty 42 percent in the demo. 

 

Over at NBC was week three of inspirational reality dud School Pride (Viewers: #5, 2.26 million; A18-49: #5, 0.6/ 2 at 8 p.m.) and another two-hour installment of Dateline at 5.93 million viewers and a 1.3/ 4 among adults 18-49 from 9-11 p.m. Here is the half-hour breakdown for Dateline:

 
 Dateline (NBC)

 9:00 p.m. – Viewers: 4.96 million (#3), A18-49: 1.1/ 4 (#3t)

 9:30 p.m. – Viewers: 5.75 million (#3), A18-49: 1.3/ 4 (#3)

10:00 p.m. – Viewers: 6.35 million (#2), A18-49: 1.4/ 5 (#3)

10:30 p.m. – Viewers: 6.67 million (#2), A18-49: 1.4/ 5 (#3)

 

Historically, School Pride plummeted to one of NBC’s worst performances in the Friday 8 p.m. hour in the history of the network. Don’t forget that sophomore returnee Who Do You Think You Are? is waiting in the midseason wings.

 

Elsewhere, Fox populated this seventh Friday of the TV season with a repeat of House (Viewers: #3, 3.40 million; A18-49: #4, 1.0/ 4) and waiting-to-be axed The Good Guys (Viewers: #4, 2.72 million; A18-49: #5, 0.8/ 3). And The CW was consistent with soon-to-conclude Smallville (Viewers: #3, 2.61 million; A18-49: #3, 1.1/ 4) and compatible Supernatural (Viewers: #5, 2.42 million; A18-49: #4, 1.1/ 4). An option, no doubt, for Supernatural next season could be the Friday 8 p.m. time period.

 
Source: Nielsen Media Research data
 
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Saturday 11/06/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS    3.9/ 7

NBC   2.9/ 5

Fox     2.8/ 5

ABC   2.2/ 4

 

-Total Viewers:

CBS: 5.97 million, Fox: 4.61, NBC: 4.47, ABC: 3.63

 

-Adults 18-49:

Fox: 1.4 rating/5 share, CBS: 1.2/ 4, ABC: 1.0/ 3, NBC: 0.7/ 2

 
—————
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

 
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-Saturday’s Winners:
 

-Saturday’s Losers (excluding repeats):

Saturday Night Football (ABC), Outlaw (NBC)

  
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-Ratings Breakdown:

It was a typical low-rated Saturday of mixed leadership, with CBS the most-watched network (at just under 6-million viewers) and Fox No. 1 among adults 18-49, with a modest 1.4 rating/ 5 share in the demo. CBS programmed the night with repeats of NCIS (Viewers: #1, 6.31 million; A18-49: #2, 1.1 rating/4 share) and The Defenders (Viewers: #1, 5.24 million; A18-49: #2t, 1.0/ 3) from 8-10 p.m., followed by an original installment of Mr. TV favorite 48 Hours Mystery at 6.36 million viewers (#1 for the evening) and a 1.4/ 5 in the demo (#1) at 10 p.m. If you happen to like scripted crime solvers, you should be watching 48 Hours Mystery for the real thing.

 

Fox, of course, aired its perennial combination of Cops (original and repeat – Viewers: #2, avg. 4.42 million; A18-49: #1, avg. 1.4/ 5 from 8-9 p.m.) and America’s Most Wanted (Viewers: #2, 4.73 million; A18-49: #1, 1.5/ 5).

 

Elsewhere, NBC burned-off another episode of failed legal drama Outlaw (Viewers: #4, 3.53 million; A18-49: #4, 0.4/ 1 at 8 p.m.), followed by repeats of Law & Order: Los Angeles (Viewers: #3, 4.41 million; A18-49: #4, 0.7/ 2) and Law & Order: SVU (Viewers: #2, 5.46 million; A18-49: #2, 1.1/ 3) from 9-11 p.m.

 

ABC closed the night with Saturday Night Football at a season-low 3.63 million viewers (#4) and a third-place 1.0/ 3 among adults 18-49 from 8-11 p.m. Here is the half-hour breakdown.

 

Saturday Night Football (ABC)

 8:00 p.m. – Viewers: 3.64 million (#3), A18-49: 0.9/ 3 (#3)

 8:30 p.m. – Viewers: 3.87 million (#3), A18-49: 1.1/ 4 (#3)

 9:00 p.m. – Viewers: 3.85 million (#4), A18-49: 1.1/ 4 (#2)

 9:30 p.m. – Viewers: 3.55 million (#4), A18-49: 1.0/ 3 (#2t)

10:00 p.m. – Viewers: 3.53 million (#3), A18-49: 1.0/ 3 (#2t)

10:30 p.m. – Viewers: 3.35 million (#3), A18-49: 1.0/ 3 (#3)

 

Yes, this is all very depressing, I know. 

 

Source: Nielsen Media Research data (R = repeat)

 
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Note: The metered market (overnight) results for Sunday, Nov. 7 were not available at press time. But don’t forget to visit www.PIFeedback.com for the fast affiliate results by approximately 12 p.m. ET today. 

 
Source: Nielsen Media Research data
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Ratings Box:
What’s Hot/What’s Not
 
-Above Average SNL Encore:

A repeat telecast of NBC’s veteran Saturday Night Live, hosted by Jane Lynch, dominated the Saturday 11:30 p.m. – 1 a.m. block with a 4.4 rating/10 share in the overnights on Nov. 6. Comparably, this was the highest rating in metered-market households for an SNL encore since Feb. 28, 2009 (4.8/12 for a telecast hosted by Neil Patrick Harris).

 

New Series Report Card:
Based on live plus same day ratings, here are the latest results (in order of total viewers) for the Thursday freshman class: CBS’ $#*! My Dad Says, NBC’s Outsourced and Nikita on The CW.

 

$#*! My Dad Says (CBS) – Thurs. 8:30 p.m.
Viewers: 11.02 million (#1 in time period), A18-49: 3.4/10 (#1)

Grade: B

Above-average in week seven with retention out of The Big Bang Theory (Viewers: 14.00 million; A18-49: 4.7/14 at 8 p.m.) of 79 percent in total viewers and 72 percent in the demo. Love it or hate it, the fit for $#*! My Dad Says out of Sheldon and Leonard and company is adequate. 

—–

Outsourced (NBC) – Thurs. 9:30 p.m.
Viewers: 5.74 million (#3), A18-49: 2.7/ 7 (#3)

Grade: C

 

Similar to $#*! My Dad Says, retention for Outsourced out of The Office (Viewers: 7.65 million; A18-49: 3.8/10 at 9 p.m.) was 75 percent in total viewers and 71 percent in the demo. But Outsourced is not the type of mass appeal comedy that NBC desperately needs. 

 
—–
 

Nikita (CW) – Thurs. 9 p.m.

Viewers: 2.41 million (#5); A18-49: 0.9/ 2 (#5)

 

Grade: D

 

Out of CW crown jewel The Vampire Dairies (Viewers: 3.63 million; A18-49: 1.6/ 5), erosion of 1.22 million viewers and 44 percent in the demo is too severe for Nikita to be considered a long-term contender. 
 
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Final Thursday Nationals:
What follows are the overall results for the fourth Thursday of the new TV season:

Thursday 11/04/10

Total Viewers:
CBS: 13.63 million, ABC: 8.81, Fox: 7.03, NBC” 5.24, CW: 3.02


Adults 18-49:
CBS: 3.4 rating/10 share, ABC: 3.1/ 9, NBC: 2.3/ 6, Fox: 2.2/ 6, CW: 1.2/ 3

 
Source: Nielsen Media Research data
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On the Air Tonight:
Prime-Time Programming Options

 

Monday 11/08/10

 
ABC:

 8:00 p.m. Dancing With the Stars (two hours)

10:00 p.m. Castle
 
CBS:

 8:00 p.m. How I Met Your Mother

 8:30 p.m. Rules of Engagement

 9:00 p.m. Two and a Half Men

 9:30 p.m. Mike & Molly

10:00 p.m. Hawaii Five-O
 
NBC:

 8:00 p.m. Matt Lauer Reports: George W. Bush

 9:00 p.m. The Event

10:00 p.m. Chase
 
Fox:

 8:00 p.m. House (R)

 9:00 p.m. Lie to Me (R)

 
CW:

 8:00 p.m. 90210

 9:00 p.m. Gossip Girl

 
-Of Note in Late Night:

Conan O’Brien’s new talker Conan launches on TBS at 11 p.m. alongside perennial sidekick Andy Richter and with night one guests Tom Hanks, Jack McBrayer and musical group Soundergarden. For Mr. TV’s take on Conan on TBS, go to http://www.mediaweek.com/mw/content_display/community/programming-insider/column/e3i4ef51a35fea2a26dc198f1ca49a93ebc

 

How many viewers do you think will tune-in for Conan tonight? Click on http://pifeedback.webs.com/pifeedback_daily.html

 
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TV Tidbits:

Notes of Interest
 

-Million Dollar Money Drop on Fox:

Fox will introduce a new game show from the producers of Deal or No Deal called Million Dollar Money Drop, which will feature two contestants working as a team to save the million-dollar mountain of cash in front of them from disappearing forever. It premieres on Monday, Dec. 20 with a two-hour telecast at 8 p.m., followed by additional telecasts that week in the Tuesday and Wednesday 9 p.m. hours and Thursday from 8-10 p.m. Additional air-dates will be announced. All times are Eastern. 

 

-More Days of Our Lives:

NBC daytime serial Days of Our Lives has been renewed for an additional two years, taking it through Sept. 2013. The veteran sudser debuted in 1965.

 

-Homecoming on TLC:

Billy Ray Cyrus is heading to cable net TLC as host of a new limited series called Homecoming, which will feature a series of surprise military homecomings. Three hour-long episodes have been ordered for a spring 2011 premiere. 

 

-Introducing Disney Junior:

Disney Channel will debut a new programming destination in February 2011 called Disney Junior, which will be targeted to children ages 2-7 and their families. Launching in more than 99 million U.S. homes in a daily block on Disney Channel, and on 25 Disney Junior channels, new programming on Disney Junior will include Jake and the Never Land Pirates; a series of Disney Poetry Shorts; short form series Mickey Mousekersize and Special Agent Oslo: Three Healthy Steps; Babar and the Adventures of Badou; and Tinga Tinga Tales. 

 

-Freshman Class of 2010-11 Update:

With Undercovers on NBC now history, here is the latest update on the 22 new primetime entries: 

 
ABC

-No Ordinary Family (Tues. 8 p.m.): full season renewal

-Detroit 1-8-7 (Tues. 10 p.m.): additional episodes expected (but no confirmed number)

-Better with You (Wed. 8:30 p.m.): full season renewal

-The Whole Truth (Wed. 10 p.m.): canceled; expected to burn-off remaining episodes after November

-My Generation (Thurs. 8 p.m.): canceled after two episodes and immediately pulled from schedule

 
CBS

-Mike & Molly (Mon. 9:30 p.m.): full season renewal

-Hawaii Five-O (Mon. 10 p.m.): full season renewal

-The Defenders (Wed. 10 p.m.): full season renewal

-$#*! My Dad Says (Thurs. 8:30 p.m.): full season renewal

-Blue Bloods (Fri. 10 p.m.): full season renewal

 
NBC

-The Event (Mon. 9 p.m.): full season renewal

-Chase (Mon. 10 p.m.): full season renewal

-Undercovers (Wed. 8 p.m.): latest casualty

-Law & Order: Los Angeles (Wed. 10 p.m.): full season renewal

-Outsourced (Thurs. 9:30 p.m.): full season renewal

-School Pride (Fri. 8 p.m.): waiting for the axe to swing

-Outlaw (Sat. 8 p.m.): canceled and burning off remaining episodes on Saturday

 
Fox

-Lone Star (Mon. 9 p.m.): canceled after two episodes and immediately pulled from schedule

-Raising Hope (Tues. 9 p.m.): full season renewal

-Running Wilde (Tues. 9:30 p.m.): cancellation pending

 
CW

-Hellcats (Wed. 9 p.m.): full season renewal

-Nikita (Thurs. 9 p.m.): full season renewal 

 

Note: ABC has pushed back Dana Delany crime solver Body of Proof to midseason and has delayed the start of Secret Millionaire indefinitely. 

 
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TV Trivia Time:

Little House on the Tragedy

This question comes to us from frequent kudos recipient Paul Certo. Mary Ingalls going blind on Little House on the Prairie was a major turning point in the series.  What caused her to lose her sight?

 
a)      Botulism
b)      Diabetes
c)      Polio
d)      Scarlett fever
e)      Trichinosis
 

The answer to Friday’s question…

 

Which one of the following TV characters is male?

 
a)      Sandy Cohen
b)      Quinn Fabray
c)      Kelly Kapoor
d)      Elliott Reid
e)      Peyton Sawyer
 

Is: a) Sandy Cohen, who was played by Peter Gallagher on The O.C. As for the others:

-Quinn Fabray: Dianna Agron (Glee)
-Kelly Kapoor: Mindy Kaling (The Office)
-Elliott Reid: Sarah Chalke (Scrubs)
-Peyton Sawyer: Hilarie Burton (One Tree Hill)

-Current kudos goes to:
Suzanne Ackley, Marte Meyerhoff Adler, Lauren Bergman, Laurie Biddle, Barbara Bloomfield, Ami Cadugan, Paul Certo, Johanna Cipau, Larry Collins, Tom Condosta, Kristin Conner (2x), Harold Cooper, Reid Davis, Connie Falcone, Todd Galloway, Adam Giagni, Maureen Goldman, Carolyn Becker Hayes, Heidi Hoffmeister, Sherrie Holliday, Bob Ingersoll, David Jackino, Selena Jackson, Jodi Karp, Steven Kurtzer, Katie Kuyper, Rick Locke, Patty Lynch, Jim Moore, Stephen Narissi, Jim Negri, Francine Purcell, Colleen Roth, Anthony Salerno, Christina Schrenk, Richard Schwartz, Marni Setless, Phyllis Stewart, Julie Syers, Nina Tomlinson, Myndi Weinraub, John Wick, Abbott Wool