Fox’s Super Sunday Ad Take: $260 Mil.

NEW YORK Fox is expected to rake in a total of $225 million in advertising revenue on Super Bowl Sunday, according to sources familiar with the situation.

Sources explained that this would include the network’s four-hour pre-game show; Super Bowl game telecast; and hour-long episode of its hit drama House, which leads out of the game.

In addition, the Fox owned-and-operated TV stations are expected to take in about $35 million in ad revenue locally for the similar schedule of programming, bringing the total take to $260 million.

The Super Bowl telecast itself, which contains 63 ad units, is expected to bring in about $170 million, with the average spot selling for $2.7 million.

Some of the multi-spot advertisers in the game paid less per unit; however, about five advertisers who bought individual units with ad time close to sellout, paid as much as $3 million per unit.

Fox officials would not comment on the numbers.