In another sign that local morning shows are becoming a more important daypart for TV stations, WFLD, Fox Television’s owned-and-operated station in Chicago, will add a fifth hour to Good Day Chicago. Beginning Monday, July 7, the Fox local morning news program will air 5 a.m. to 10 a.m. CT. The additional hour will also be the market’s only local newscast at 9 a.m.
The Fox station already leads the market in locally-produced weekday news. Including the expanded morning show, WFLD airs 37.5 hours of local news programming a week.
“This is a natural extension for FOX Chicago,” said Pat Mullen, vp and general manager of WFLD. “The additional hour of Good Day Chicago well positions us to take advantage of a growing appetite for local news, weather and information during this time period.”
During the 9 a.m. hour, WFLD plans to provide more in-depth news coverage, breaking news and weather. Regular features will include discussion of hot topics and news of the day, commentary, health reports and interactive elements such as text and phone surveys.
The extended hour will be hosted by Mike Barz and Jan Jeffcoat. The producer will be Good Day Chicago executive producer Melinda Tichelaar.