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Fox has tapped WorldLink to manage inventory on the broadcaster’s new Saturday morning paid-programming block.
Per terms of the deal, WorldLink will serve as the exclusive ad sales representative for the two-hour “Weekend Marketplace” block, which bows Jan. 3, 2009. The agency will oversee what amounts to infomercial and direct-response business for Fox’s Saturday morning (10 a.m.-noon) slot.
WorldLink did not identify the first run of clients, although it’s likely that the usual suspects––Baby Can Read, Crunchless Abs––may be represented, at least in the near term.
“Fox is an exceptional brand and with Weekend Marketplace, they have created a unique and powerful opportunity that we are excited to represent,” said Toni Knight, founder and CEO of WorldLink.
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