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Mere days after Fox got the upfront rolling, what promised to be an orderly, well-mannered process became a little punchy.
Perhaps it was the sudden rash of midsummer humidity that had ad sales executives all hot and bothered last week, or maybe it had something to do with the disappointing employment figures for May and their subsequent drag on the stock market. Whatever the case, by midweek the TV ad market’s emotional climate was decidedly unsettled.
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