It takes nothing short of the year’s biggest television event for Fox to bring its stars together for a single campaign. So the network assembled its biggest stars last summer to record promos for Super Bowl LI on Sunday.
“The Super Bowl is obviously a platform to talk about our great partners on Fox Sports, but it’s also an opportunity to expose the world to our talent, both as characters and as people in the world,” said Angela Courtin, Fox Broadcasting evp and CMO.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in