Fox is 90 percent sold out of its post-season baseball telecast advertising inventory with National League Championship Series 30 second commercial spots selling at $225,000 and World Series spots selling for $450,000 each. That’s about an 8-9 percent increase in cost per thousand rates over last year.
Sources at Fox said the network has sold twice the number of ads at this point than it sold last year for the post-season, but that is mainly a result of last year’s lingering prime-time upfront selling period which delayed the peak selling time for post-season.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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