Finally, Some Actual Netflix Viewer Data

ComScore report breaks down viewership trends

ComScore has been busy: The data measurement company released a report on digital viewership trends gleaned from a survey of 1,159 users, and among the data are some fascinating stats on Netflix, a company whose internal metrics are shrouded in near-total secrecy. Without further ado:

  • If you subscribe to a video service, you're more likely to time-shift. Time-shifted viewing is the bane of network programmers' existence since it usually cuts out commercials (in 2007, the cable industry tried to strangle the nascent technology altogether and failed).
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