Netflix, Amazon and Hulu have remained stubbornly tight-lipped for years about just how many users are actually streaming content like Orange Is the New Black and Transparent. As a result, no one knows for sure whether the audience for those shows matches their buzz. At long last, one major streaming service is finally opening up and sharing ratings data about its original content.
Crackle, the Sony-owned, advertiser-supported streaming outlet, says its latest original movie, Joe Dirt 2: Beautiful Loser, was viewed more than 1 million times since it debuted late Wednesday. The David Spade movie, which Crackle called the first digital sequel to a film, was a follow up to the 2001 Joe Dirt comedy, with Spade returning as star, writer and producer.
It's the quickest that a Crackle program has reached 1 million views. In its first 24 hours, the movie was viewed 278,000 times, according to Crackle.
"Joe Dirt 2: Beautiful Loser has garnered record-breaking viewership that we're excited to share," said Eric Berger, gm of Crackle and evp of digital for Sony Pictures Television, in a statement. "The reception we are seeing from viewers in such early stages of the film's release bodes very well for our original movie efforts—we are looking forward to continuing to develop and produce quality content on Crackle."
Crackle says this ratings transparency will continue; it intends to release streaming numbers for its other original content as well.
About 18 million people in the U.S. use the service each month. Last spring, Crackle moved out of the NewFronts and into the upfronts "to send the message that we are a premium streaming TV network with a core focus on creating quality, long-form original programming and delivering it over the top on every platform," Berger told Adweek in April.
Best known for Jerry Seinfeld's Comedians in Cars Getting Coffee, Crackle is beefing up its original slate with its first hour-long drama, The Art of More, which stars Dennis Quaid and Kate Bosworth and debuts this fall.