Filling the Oprah Void

Oprah Winfrey’s exit in May might not be the end-of-days scenario for the syndication upfront many predicted when she announced last year that her daytime juggernaught was ending.

The strength of the overall TV market suggests that this year’s syndie upfront could be just as strong (if not stronger) than last year’s, Oprah or no Oprah. Scatter pricing at top syndicated programs is up between 25-30 percent from the rates established during the upfront, and clients in resurgent categories (packaged goods, retail) are expected to flood the zone in order to avoid having to pay such inflated rates next season.

And

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