FedEx announced today that it will not run a Super Bowl ad for the first time in 12 years.
Director of advertising Steve Pacheco posted a statement on the company Web site citing “unprecedented economic waters” as the reason FedEx is opting not to buy a
spot. The average ad is running about $3 million this year. “There is a time to justify such an ad spend and a time to step back,” he said. A FedEx rep confirmed Pacheco’s statement.
While
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